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The Walt Disney Company Message Board

  • brad_welsh brad_welsh Jun 3, 2013 12:26 AM Flag

    Increasing theme park admission prices

    Prices going up. DIS is out of touch with the consumer who is still struggling with high gas prices, food costs, payroll tax increase etc. Prices are now just under 100 dollars a day and up 28 percent since 2010. I think it's getting to the point where prices will be out of the reach of the people they are trying to attract. Instead of choosing the Disney vacation, they'll now just choose one of the other myriad of other options.

    Sentiment: Sell

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    • The long lines are a testament of the overwhelming demand DIS gets. This demand could stand to take a hit. These long lines will decrease as an added bonus.

    • You miss their point. They don't want all the riff-raff at the Theme Parks. The long lines are already a turn off. If they can limit attendance of the less affluent guests, the more affluent will return. The long lines are a drag for everyone...especially DIS stock. While someone is standing in line, they can't be BUYING! This is actually brilliant! The movies are still going to be there for the kids. This is still CHEAP for the average Chinese family that spends a good amount just to get here. Those that don't have enough for the entrance can't be spending inside is all that they are saying...Iger is worth the 40 Million...This is brilliant. Earnings should rise, as well.

    • DIS will benefit from price hike because they know that there are more stupid people than smart people. The stupid people will pay the higher prices and the smart people will save their money and buy DIS stock instead, making money off the stupid people. Stupid people are a growth industry, and DIS will milk them for all they're worth.

    • Boeing is operating on all cylinders, the Malls are full, and on a personal front i''ve only received ONE bad check in over 8500 jobs. Thank GOD for small favors and you might want to sneak in a LARGE favor now and then....

    • While price increases are always an issue, there are simple ways to keep the price of a Disney trip reasonable.

      First, ignore one day prices (how many people only go for one day?). The price per day drops nicely as you add days on to a multi-day park ticket - we also always add the park-hopper option so we can visit multiple parks in one day (start the day in one park, watch fireworks in another).

      Second, consider an Annual Pass. If you schedule your trips right, it actually lasts for 2 years (i.e. we went in late June last year and just got back from this years 10 day trip - using the same annual pass).

      OTOH, considering how much merchandise & food we bought while at Disneyworld, it would be nice if Disney started a Vegas-like program to reduce the park admission price for people who spend a lot during their visit.

      Sentiment: Buy

    • Adult pass is $90. I don't think that is outlandish at all! Look how much we pay to go to a concert? In comparison, DIS is a hell of a deal!

104.08-0.48(-0.46%)Feb 27 4:00 PMEST

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