Norisk Nickel has a huge full page ad on page B4A of the WSJ. What I can't figure out is why. Is Norilsk trying to capture market share (which is weird for a commodity)? Is Norilsk trying to manipulate the palladium market? Are they doing PR to inform the market that they have enough palladium in case of meltdown in SA?
Why now? What's up? Any ideas?
Here's the text:
Start Your Engines.
Palladium is an essential component in motor vehicle catalytic converters - which means for most of the world's major automobile manufactures, Norilsk Mickel helps keep things running.
With mines from Siberia to Montana, Norilsk Nickel is a major producer of metals used by a whide range of industries around the world.
A Global Leader in Metals Mining
Norilsk production was off in Q1 120,000 onces. IF they miss again with production then the Russia depletion story will have some merit and this brand awareness campaign will make sense.
Pd will see 600 in a blink.
The Norilsky mine has been produced since early days of the Soviet Era and there has been declining production for a while now. I am not too surprised if the decline suddenly accelerated.
Q1,08 production was down 16.6% from same Q1,07. They say it was due to cold winter condition. I wasn't told that Q1,08 was winter time but Q1,07 wasn't. For all I read in the news, the Q1,2007 winter actually was even worse. Also I wasn't told Norilsky was open pit mine. I always thought it's an underground mine. You go 10 meter underground, it's always warm and at constant temperature year around.
Not sure what the Russians are up to.... and that may be why I chose to own a piece of this company along with Pal and a few other metal investments. Besides its not just a one trick pony like Pal... so I get to hedge my mining bets a bit by owning this stock.
The ad is PR for Norilsk. Most know they are controlled by the Russian govt, most USA and CDN citizens don't trust Russian corporations. Corporations release PR all the time to quell the reaction when they announce that they are buying CDN or US mining operations (or manufacturing for that matter). If anyone is going to pony up to pay George Kaiser for PAL it will be Norilsk. They want complete control of the Palladium and Platinum markets around the world. Who is going to stop them?
What comes to mind when I saw this was two articles I recently came up with on a Google search... the links are below
At the risk of seeming like a crackpot, I am very interested in demonstration of Pd as a catalyst. It makes me wonder seeing an ad like that if there might not be an effort to drum up sales for Pd especially if the demonstration in Osaka proves to have some merit. Is anyone else familiar with the applications of Pd as described in the links?
When it comes to Cold Fusion which uses palladium. This is a must read web site:
Specifically look at photos of exploded experiment instruments. They are clear indicators of intensive energy release:
Refer to this old article to learn more about palladium and Cold Fusion:
Please note, one of your two links is from APS, American Physical Society. They would NEVER endorse anything that remotely resembles crackpots. APS's endorsement of Cold Fusion is extremely important.
The major problem with cold fusion is that the amount of excess heat generated is so small that measurement of "energy in" minus "energy out" is always suspect. When they demonstrate a cold fusion water heater then it is time to celebrate.
So the Norilsk WSJ Full Page Ad is about 20 years too early for that.
This sounds more like a Russian investment that needs American public support. I guess they do read the Wall Street Journal in Canada yet it could have nothing to do with Palladium.