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Seagate Technology Public Limited Company Message Board

  • ferspag ferspag Jun 5, 2012 3:34 PM Flag

    Hard Drives for smart TV

    Brianna, I was thinking about the impact of Apple TV or MS TV carrying memory too. The biggest problem with Logitech Web TV is there is no memory in the TV. Existing products like Apple TV are of little to no use until the TV has it's own cache of memory.

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    • Gravity, you seem to have a track record with this company. Just curious, have u heard anything about factory issues at seagate? I ask cuz the last time stx sold off from $22 to $9 we were all holding the bag while analysts went to the bank. Well we have sold off from $32 to $21 so where there's smoke there's fire. Maybe vikes/mba can enlighten the peanut gallery.

    • Clearly, America's 'Mad Men' and media moguls having been 'creating jobs' for a new crop of marketing types to justify the next round of consumer buzz phrases. And STX, with its gaggle of HDD PR types, isn't about to miss this orgy of consumer marketing defining a problem into which they can sell their imaginative solution.

      A "Smart TV" (what an oxymoron of a phrase!) is basically just a hardware integration of a DVR (or XBox, or whatever) with the screen and an even more expensive remote control (like an IPhone for instance). Let's hope they don't skimp on the audio or forget radio and IP music services.

      The intent is to cut down of the proliferation of remote controls and the increasingly complicated sets of cables, plugs, and boxes needed just to watch TV any more. The real key as always is distribution which is why I'm surprised that the cable folks aren't hip deep in this already. Distribution via optical disks is dying way faster than CDs, despite the Blue-Ray push. Many folks want IP based streaming, but the good old USA neutered that option due to proprietary cable systems and lack of infrastructure to improve bandwidths. How are you going to sell a HD TV getting a compressed video feed in real time??

      Even satellite distribution (which kind of makes the most sense) is getting its pants sued off every time it attempts to offer benefits to the consumer.

      I yearn for the good old days of free broadcast TV as the airwaves expanded via UHF. There were less commercials than expensive cable services have today. There weren't any infomercials. And the older classic films had broader distributions as opposed to the pap 'produced' today. I mean really, "American Pickers" on the History Channel! I've pretty much unplugged and merely occasionally stream things.

      And then, wait until consumers start having to relocate these devices and re-acquire services with new names, logins, and passwords at different addresses,ISP's and cable service providers and still attempt to keep any on-line purchase rights validated. At least with a CD (or DVD) I know how to watch it wherever I go. Apple will try to bring the ITunes model to world of video. Maybe it will work, maybe it won't depending on bandwidth availability. That maybe the access point for HDDs into the broader video market as offline DL devices (basically just a fancy DVR/TiVO though), aside from cloud video servers. And actually, a lot of video servers will have moved to tape pretty quickly anyway (which is where video has always lived).

      The mobile video market (tablets, phones, etc) are all clouded anyway and will never be local, though maybe some day the extensions to WiFi may be fast enough that giving it away for free will work at say airports, etc. It isn't much of an option for a broadcast style distribution. And phone services have already begun their rapid transition to data rate and aggregate data downloaded rate tiers that price those options out for anything like HD video.

      Oddly, IKEA may be the first in the pool with their offering and it probably only needs a shelf with some preset connector/cable routing. Only when the tide goes out do we see who we've been skinny dipping with. But then advertising and marketing are what make America great (along with organized crime).

    • I have heard rumors in regards to having places such as Costco or Bestbuy subsidize smart tv's the way APPL made ATT do so with the smartphone as a way to get people in the store. I think it would make more sense for a subsciber model like Sam's or Costco because once people sign up for the membership they will likley shop there more often... But Bestbuy is in such a dire situation due to Amazon I think they might try some sort of Hail mary to correct the ship. If bestbuy did do that I think it would just make them sink faster because customers would likley just buy the TV and continue using Best browse for just that browsing and than buying online.

    • Speaking of Sony they hit a 28 year low in Tokyo yesturday... Back to the times of walkman.

      To your point about Seagate is simular to your questions about Sony. They need to innovate and keep themselves relevant which they are doing. They spend a great deal on R&D.

      But you are right I don't think HDD's will be around forever but my point is I don't think there importance is diminishing as fast as the street thinks... And I also don't think alot of people realize how important HDD's are in this "Big data gold rush" as one poster so rightly stated.

      But these are just my thoughts and I could end up being horribly wrong, only time will tell

    • All in One PC's aren't much different than a flatscreen TV.

      I was looking at MSFT Smart Screen demo on Yahoo. They really are getting pretty advanced with XBOX and Kinect. The problem is that I don't want different boxes sitting around the TV. It wouldn't take much to make an XBOX TV.

      XBOX will soon be offering Internet Explorer. MSFT is making a lot of progress with Smart TV right now. They just have to tie it all together, which is where they always fall short.

      Sony should be doing everything to make a Playstation TV too.

    • TV's pricing is what the problem is.

      It's not a piano for the living room, so why pay the price of the piano.

      The STB hasn't worked, but they keep trying.

      If software can do it, that will be the solution.

      A fairly inexpensive motherboard, with multiple cores, decent ram, maybe an SSD, (small one), and High Speed connections.

      Both the HDD and SSD present different technical problems.

      SSD's wear out when you write to them a lot. Recording would be a constant write, and erasing would be taking place all the time. So SSD might not last long or work that well.

      Software will be needed to solve these problems.

    • SONY is a great point.

      SONY followed the formula don't do much to the TV, terrible margins, hope they buy one every 18 months.

      Now they have basically hit rock bottom. Why didn't SONY bring innovation to the TV? Why did they let STB's and DVR's move in on their turf.

      Software and services are where the margins are, not the hardware. Why didn't SONY stop the TELECOM'S at the customers wall? They were huge. Why didn't SONY innovate?

      (NOW START FOCUSSING ON SEAGATE).

      What happens to Seagate if the HDD doesn't go away, but instead it gets dummy down? Meaning the intelligence of the HDD is fully taken away from Seagate, by someone making software that makes the HDD controller no longer needed. What happens if the HDD basically becomes like the old TAPE? They will still be sold in large volume, but their importance will be diminished.

      SEAGATE will not be able to charge as much, and their margins will be drastically dropped.

      Much like what happen to SONY.

    • Control of Content is the huge hurdle, but technical evolution will happen. The concurrent streaming needs to be affordable, and it's a software fix, not a hardware fix.

    • It's not hardware upgrades, it's software upgrades.

      Parallel Processing, concurrency, etc.

      RAM will be needed to, not a lot.

      They are out there, some Stealth. It's like the BIG DATA gold rush that is taking place. Technical Evolution is just around the corner.

    • problem with what you are looking for is the size. tv's now are flat and very small there is no room to put anything in them other then what is needed. so unless they go back to clunky huge tv's get ready for a lot of cords and apps.

      note: apple tv will use apps offsite, but this once again will all be dependent on you accessing them via internet, and i sure don't see cox or any internet provider saying feel free to use as much bandwidth as you can while canceling our cable packages.

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