I use to smoke, and like many other people who smoke, you try to reduce your costs. I tried rolling my own, but did not like the taste of the store bought tobacco. I also tried a couple of differnt brands like Ligget and USA, they were cheaper than the premium brands, but they make you cough, they use cheap ragweed type of tobacco, that irritates your throat, much more than the premium cigaretts do. I told myself that either I'm going to buy the premium brands or I'm going to quit-I chose the latter, but smoking the cheap quality cigaretts that this company makes, was not a option.
So, if you're a connosieur of cigarettes you smoke Dunhills, Balkan Sobranies, or De Maurier. If you just need the nictotine hit, you recognize that you can get Pyramids at half the price of Marlboros, and go with those.