Now, I have a question for you, Prod, or Gup. I was at my local Wal-mart and I bought a huge gold pine for $2.98. Problem is, it was not FDPs, it was Frontera Fresh. I also noticed it was fully ripe, not a couple of days green so one could assume Wal-mart could have gotten a special deal because the company could not move its product.
This did not look like an in store special, so I went out to the Agrisol site to see where we stood for the year. Looks like volumes are flat. Now I could mark this off to a special or a one time event - but I am just curious if you guys in the industry have any idea what pricing/margins look like? Has Wal-mart gained the upper hand over FDP or would you think this is an aberration which will work itself out in a short period of time? Would appreciate any insight you guys can give.