You are quite correct on this point. Very few invest on fundamentals. The new breed throws money around based on momentum, and last time I looked, ZNGA momentum was to the downside. That has been the history of this dramatic three year run. There are those parties which end in terrible hangovers, and this has been one drunken orgy. Watch out for the month of May. That is when greed will be overtaken by fear. Even Ben's money printing solution will be unable to put a floor beneath the selling. We are talking about a dynamic shift in market psychology. The Federal Reserve has quite purposefully forced the public into the grand casino, as there is a negative return on cash instruments. The new paradigm will be simple preservation of capital. Proper risk assessment is absent in the current market. "The man that did once sell the lion's skin while the beast lived, was killed with hunting him."