Mr. warmninjacum you were incorrect. This news has not totally been identified. Here is what I researched today. I hope you can read, because it says Thursday, NOT WEDNESDAY
From WSJ.com The San Francisco-based company on Thursday plans to announce an agreement with animation studio DreamWorks Animation SKG Inc. DWA -1.18% to place additional advertising in the game. Zynga believes it's the start of new revenue-generating possibilities that will justify the controversial acquisition.
They've had cross-advertising deals like this in their games on FB dozens of times. Sure they make a bit of revenue off them but it's clearly not earth shattering.
They're only doing a press release on this because they are trying to make you idiots believe their crappy acquisition was a good one. They're making a tiny bit off this deal in comparison to the $$$ they dropped on the acquisition but trying to garner goodwill by throwing around Dreamwork's name.
Are you all really this stupid? Pincus is right, there are more suckers where you came from.