Zynga (NASDAQ:ZNGA) is the world’s largest social gaming company with around 270 million monthly active users. Its most popular offerings include FarmVille, CityVille, Texas HoldEm Poker and Mafia Wars. It is much larger than any of its competitors and has an active user base which is larger than the next 5 social gaming companies combined. It competes primarily with Electronic Arts (NASDAQ:EA), Playdom which was recently acquired by Disney (NYSE:DIS) and other independent social gaming studios.
We currently have a $14.20 Trefis price estimate for Zynga, which stands nearly 130% above its market price, which recently hit a new low following its secondary offering and Facebook’s plummet post-IPO.
Check out our complete analysis of Zynga
Here’s why we think Zynga is much more valuable than what the market thinks:
Zynga has traditionally generated a major portion of its revenues through social games on Facebook, either through advertising or virtual transactions. In the last couple of quarters, it has been focusing on the rapidly growing mobile gaming space, and we expect its bets on mobile to pay off going forward.
It has already launched multiple games on major smartphone platforms, and recently acquired OMGPOP, the maker of the smash hit Draw Something, to bolster its mobile gaming efforts. We expect it to continue churning out new mobile games connected with a common social layer. Its large user base gives it the kind of scale that no other game developer has. It is also in a position to leverage its existing user base to cross-market its new games and quickly gain enough momentum to reach the top of the app/game leaderboards of the respective app stores.
We expect the mobile gaming frenzy which is expected to be amplified by the rising global smartphone penetration to drive Zynga user growth going forward, as Zynga continues to launch new games to attract additional users. You can check out the impact of new user additions on its value using this chart:
Zynga has announced its intentions to enter the online gambling space and launch real-money gambling games in the coming years in order to cash in on the very lucrative online gambling space which may be opened up in the coming months. It is apparently in talks with Wynn and is expected to make a move soon. Since the average player spend in online games is much higher than in social games, this could significantly boost Zynga’s revenues in the coming years, if Zynga plays its cards right (no pun intended).
Zynga is currently best positioned to enter the online-social gambling space, as its Texas HoldEm Poker is the most popular game in the casino genre. It has also launched a couple more casino themed games like Bingo and Slingo, and is on track to launch some other popular casino titles. It already has the technology and the infrastructure, and could launch real-money versions of these games quickly, once it is done with the paperwork.
Earlier this year, Zynga launched its own gaming platform and cloud infrastructure — the Zynga Platform — in a bid to reduce its dependence on Facebook and to generate additional revenue by hosting and marketing games by other developers. It has already started marketing games by other studios, and could become the default cloud gaming platform, thanks to the scalability and immense marketing reach it offers, and become a potential goldmine for Zynga.
These are the three potential growth drivers for Zynga going forward. Besides these, there is Zynga’s current cash cow – social games – which is expected to continue to keep generating increasing amounts of revenue going forward.
This is why we believe that Zynga’s best years lie ahead, and there’s still tremendous upside potential to the stock.
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Great post! This is what I've been saying all along. Zynga has only been around 5 years, it's growth is still to come. I have 12,500 shares and I'm not selling till it reachs over $20 and I don't care if it takes 2 years. I've bought stuff before and sold for either a loss or small gain only to miss out on huge gains by not having faith in the company, I have faith that Zynga will turn this corner and go up strong.