I'm thinking it will be somewhere near $5.50 IF the US regulation regarding real money gaming has not approved yet. In the beginning of 2013, we will hear a lot about the International real money gaming that Zynga plans to enter, that will help rally the stock up to $8 if the earnings of the other game sectors also beat the expectation.
Most interestingly is the earnings after the international real money gaming starts. That can be HUGE :-).
Patience needed for the long. As for the shorts, they can stay around this August until more news develop. Still have time for them to escape. No one will be hurt unless you use margin.