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Zynga, Inc. Message Board

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  • lottaluckeh lottaluckeh Sep 26, 2012 10:12 AM Flag

    Lexus Goes Mobile With 'Draw Something' Auto brand looks to Zynga game to tap young audience

    You are 100% right. Demonstrating how they are able to generate additional revenue streams is much more valuable than another promotional contest that drives awareness. The issue is not awareness, it is monetizing the user base whIch this example helps to articulate.

 
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