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Zynga, Inc. Message Board

  • before_its_news before_its_news Oct 3, 2012 10:11 AM Flag

    From GamblingData October 2012 White Paper on Zynga

    By some distance, the top-performing social casino game on Facebook is Zynga Poker, which boasts 6.4m DAUs. On its fiscal second quarter earn- ings report in July, Zynga revealed that Zynga Poker generated revenues of approximately $52.4m. Assuming no change in Zynga Poker’s quarterly revenues, the game would stand to generate revenues of approximately $209.9m on an annualized basis, on average daily bookings per user of approximately 9 cents. For perspective, in 2011, Zynga Poker generated revenues of $159.8m, up 39 percent compared to $114.9m in 2010.

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    • By some distance, the top-performing social casino game on Facebook is Zynga Poker, which boasts 6.4m DAUs. On its fiscal second quarter earn- ings report in July, Zynga revealed that Zynga Poker generated revenues of approximately $52.4m. Assuming no change in Zynga Poker’s quarterly revenues, the game would stand to generate revenues of approximately $209.9m on an annualized basis, on average daily bookings per user of approximately 9 cents. For perspective, in 2011, Zynga Poker generated revenues of $159.8m, up 39 percent compared to $114.9m in 2010.

      The mobile social gaming market is viewed by participants in the social ca- sino gaming sector as the next frontier for social casino games, as mobile- device penetration — particularly, smartphone and tablet penetration — continues to increase worldwide.
      A reliable figure for the size of the mobile social casino gaming sector is not publicly available. But according to the Casual Games Association (2012), the global mobile social games market, inclusive of mobile social casino games, is expected to generate approximately $2.05bn in revenues in 2012, rising to $3.37bn by 2014 — a compound annual growth rate of 18 percent.10 More broadly, the global mobile games market, inclusive of mobile social games, is expected to generate approximately $4.55bn in rev- enues this year, rising to $7.50bn by 2015 — a compound annual growth rate also of 18 percent.

 
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