However, we believe that Zynga is well positioned to grow in the near term based on its innovative product pipeline and its dominant position in the social and mobile gaming sector. The company’s constant investments in the field of mobile gaming are expected to act as a positive catalyst going forward. Moreover, Zynga’s new network “Zynga with Friends” is expected to reduce its reliance on Facebook over the long term and help develop into a multiplatform game network.
Thus, we remain Neutral over the long term (6-12 months). Currently, Zynga has a Zacks #3 Rank, which implies a Hold rating over the short term (1-3 months).