Has it fallen too far? A pair of big money managers think so. Janus Capital Management recently bought 23 million shares, and Morgan Stanley (MS) upped its stake from 26 million to nearly 32 million shares. Wedbush analyst Michael Pachter points out that Zynga has $1.6 billion in cash, $1.1 billion in revenue, and 311 million active users
Perhaps you are correct, and time will tell. The proper course of action in terms of risk/reward was to cover my short at $3-. I knew that. I have been trading on pure emotions since just above the $3- level, and I readily admit that is seldom a wise decision. It is just that ZNGA is a stock so easy to dislike. Leadership must come from the very top, and I find something rotten at the very core of ZNGA. There is also something hideous about the Zombie obsession of gaming addiction, and at the moment, that is the prime reason I remain short. This whole notion of virtual goods, like virtual sex, is just a fantasy. So ZNGA must rest its ultimate hopes on legal online gambling. It is really the only way out for this company. Having some direct knowledge of addiction, I can't jump on that concept either, and actually online gambling is a bureaucratic nightmare fraught with many perils. If I leave some money on the table, so be it. I still think there is a good chance ZNGA breaks the key technical and psychological support level of $2-. Yes, it could also accelerate back to $3.50, even in a brief time frame. I will be stopped out at that point, still with money in the bank. I am of the persuasion that 2013 will be a most difficult year.
There are still real companies producing real products which people pay real money for. ZNGA is not such a company. Some of these products provide real benefits to a society. I don't see that in Farmville and Mafia Wars. I don't associate with people playing that crap. Am I judgmental sitting on my little soap box? You bet your sweet bippy I am.