Send in the clowns. This scheme doesn't function without your full cooperation, and the circus performers are headed for the exits. Depth, weight, and conviction are completely absent. How startling that your time horizon is measured in hours.
Sentiment: Strong Sell
Surely you are in the short side, be careful sell now, or your lost is going to be huge. If you need cash, look at the balance sheet of Zynga.
Sentiment: Strong Buy