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Zynga, Inc. Message Board

  • radiokbc radiokbc Jan 31, 2013 12:01 AM Flag

    Takeover target based on the fact that it has around 35 million "Zynga Poker" users.

    "...Last year, a Wall Street Journal article summarized why Zynga could be an attractive takeover target based on the fact that it has around 35 million "Zynga Poker" users.

    It also noted that International Game Technology (IGT) offered to pay up to $500 million for Double Down Interactive, a casino game developer on Facebook, which at the time had about 5 million users. In addition, Caesars Entertainment (CZR) paid up to $200 million for Playtika, a slot machine game company with around 7 million users.

    If you compare these values with the 35 million users Zynga has for just its poker game, this company looks like a bargain with an enterprise value of roughly $700 million. The Double Down deal valued each user at about $100, and if that same value was applied to Zynga with 35 million poker users, that would imply a $3.5 billion value (just for the poker games)..."

    Sentiment: Strong Buy

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