If you take a look at the numbers in the beginning Zynga numbers were great but declined with FB once they IPO! Zynga realized that wth FB decline in reputation hurt Zynga inc! At the same time the 70/30 split and the fact they could not advertise on other sites favored FB! Once Zynga got a deal with Nok and other sources and opt out of deal the bashing started! Zynga helped FB in my opinion but did not get a fare deal!