They got away with copying and cloning other ideas but there's so much you can go with that strategy. This is a direct marketing company, not a gaming company. This industry is driven by hits and investing in top talent. Not a single game developer worth their salt would want to be associated with Zynga or work there, it's a fact, check around the community. This company is toast, there will be no turnaround, expect a slow bleed until complete financial bankruptcy. The industry is littered by the likes of such companies, Zynga is dead on the inside.