Microsoft might use Zynga to boost its mobile presence
For Microsoft (NASDAQ: MSFT), which has $73.8 billion in cash, Zynga could be the shot in the arm that the company needs to boost its Windows Phone 8 sales. Although Windows Phone recently claimed third place in global mobile operating systems, surpassing BlackBerry, it still trails Google Android and Apple iOS significantly with a tiny 3.2% market share. Although Windows Phone 8 devices, especially those from Nokia, have been well received for their creatively designed “Live Tiles” and fluid operating system, many users have complained about the lack of Windows Phone 8 versions of popular apps and games that are readily available to Android and iOS users. To remedy this, Microsoft is now offering all developers $100 for any app published in the Windows store by the end of the month.
With 145,000 apps in its app store, Windows Phone 8 is no slouch, but that number pales in comparison to Google’s Play Store and Apple’s App Store, which each feature over 700,000 apps. Many crucial apps, such as Instagram and Vine, aren’t available yet on Windows Phone 8, much to the chagrin of many users.
However, investing in Zynga could change all that. Although Zynga’s numbers are dwindling, bringing mobile games such as Words with Friends, Farmville, Draw Something and Zynga Poker could convince many Windows Phone users that they aren’t that far behind their Android and iOS wielding peers. Offering Zynga games on Windows Phones could also force the company’s primary competitors - Candy Crush creator King and Electronic Arts - to port their games over to Windows Phone as well. Suddenly, Windows Phone 8 won’t seem like a barren wasteland for gamers anymore.
I heard the same rumors. Ballmer is sitting on a ton of cash and Msft investors want him to put it to work. Now with Mattrick heading up Zynga - Ballmer might make his move. Google, Apple stock has jumped over the years while Msft stock has been flat to down over the past eleven years. Of course I don't see Msft as the only company interested in Zynga. There are quite a few other with big piles of cash. Only time will tell but hiring Mattrick was a stroke of brilliance by company owner.