Think about it, EVERY company is threatened, that's part of business. Every company needs to adjust to survive, if they can't adjust they will be dead. You think Sprout is on easy street? Heck No. They got to claw up the latter and fight threw the big guys that are established.
Another explain: Nokia was left for dead, but they cut all the fat, kept real good people and are building up the business again, surpassing Blackberry and coming out with Cool stuff. Has Nokia made it yet, NO. But they adjusted, cut fat, a start of a buzz on the company, but they need to claw threw some of the biggest companies in the World.