I went to my dads house years ago when I was a young adult, I opened his refirgator and saw this great looking steak, but I thought expensive...I asked why did you buy that steak,it's so expensive...his only answer to me was,,,because I wanted it. You should know your here only once... thats it. So I go to whole foods for things I want. I can say I like whole foods. For my money it's better than sprouts and trader joes, but you all have a choice...just live your life, get what you want and enjoy what you get.