For all of us holding PB stock I think the recent exposure in Fortune is very good news. I think this will sort of compensate for PB's lack of PR work in promoting its stock. The only problem is that this increased interest in PB might worsen what is already a bad volatility problem. Keep your fingers crossed.
There was also an article in this month's Money Magazine. PB was included in the list of "The Best Investments in the World". Francisco Chevez (Smith Barney's Latam analyst) felt that the stock could see $50.00 in the next 12 months. He also felt that PB shares trade lower than KOF shares because they are only traded on the NYSE and not locally. By the way, KOF also has business in South America, and is involved in the manufacture of containers.