what we have here is a company under short attack, and leaders of same company (really?) that pander them. A company really does not cat about the shareholders.
Ponder this. They sell stock as a IPO for , lets say $10 a share, pull blunders like maggie, and lets say the price drops just below $4.00, like today. Who cares, not the shorts, not the company. Heck, if the company wanted to, now they could buy their $10 a share company back, and make $6.00 per share. Effectively, the company is the short. In any case, it's always easier to drive the price down, then pull it up.