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hhgregg, Inc. Message Board

  • taexpert928 taexpert928 Aug 6, 2012 8:35 PM Flag

    CEO: Adding Apple products causes increased traffic & margin

    This is from CC transcript of 8/2/12 answering UBS analyst question. He said:
    1) We've been very pleased to how the consumer's responding to our Apple product line
    2)We already have added Ipad, Ipod , iPhone and Apple TV across the chain
    Well, to your point, David, we turn -- we turned on 26 stores. We're testing Apple products, iPad and iPod. And then we already have iPhone and Apple TV across the chain. And we're just really getting started with that test. We've been very pleased to how the consumer's responding. It certainly -- it's accretive to traffic because it's a product -- a dominant product category that we did not have. And the other thing it also does is as you think about where the consumer electronics industry is going -- and this whole notion of the consumer wants to manage content and manage content how they want to manage it. So Apple, for us, helps us complete that product cycle, if you will, helps us -- in that regard, just having all the right brands for the customers. So we're pleased with the test, and we would certainly love to continue to expand that product offering. But that's more to come

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