It's because everyone was predicting doom and gloom because all of a sudden, everyone would buy all their tv's from Amazon and HGG would crash to irreversible losses in 3 months.
They're sales were down, but they still made a profit. Go figure. I have yet to buy any electronics online because I like to try them in the stores first, and I often buy on the spot if I like it. I'm not buy myself in this thinking. HGG is still cheap IMO.