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Cymer Inc. Message Board

  • jamulmike jamulmike Jan 18, 2013 7:46 AM Flag

    INTC CC: Cheaper than dirt gadget volumes soar

    "price elasticity"

    The equipment does just the opposite.
    EUV light price tags will be thru the roof.
    EUV will kill off all weak Fabs.
    OnPulse!!!
    Or!!!
    NoPulse!!!
    Cymer!!!!!!

    Stacy Smith - Chief Financial Officer, Executive Vice President
    Mark, thank you. I don’t think this price elasticity. There is just much elasticity in the classic form factors. If we wind the tape back earlier than your comments, what we saw was a similar kind of price elasticity the desktop in the 80s and 90s. When PCs broke the $1,000, volume went dramatically up and the desktop PC continued to drop down until it stabilized at the price points where minimum margin was available for all the players. The cheapest desktop was $299 sort of model or something like that.

    Notebooks went the same way. First notebooks were $3,000 and now notebooks are $299 to $1,299 in terms of the sweet spot. I think people will buy based upon their need within those price points, but it is very difficult for me to see them going from $299 to $99. The bill of materials just doesn’t support it.

    Sentiment: Strong Buy

 

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