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"The timing of introducing this new store design comes on the eve of Smashburger opening its 200th restaurant. “We’ve reached an important milestone as a brand. As we look to the future to be just as successful as the last five years, it is critical that we continue differentiating ourselves a with a restaurant design that sets us apart in the same way that our food does,” said Prokupek. “The enhanced look and feel of our restaurants now allows us to compete more directly with casual dining options. It opens Smashburger up to a wider audience of consumers, particularly in the dinner segment.”