Yeah, but is Chillies gonna let you go back in the kitchen and pick out what you want, and how much you want to put on your pizza? LOTS of people sell pizza, hamburgers, chicken, etc., its the execution and the experience that differentiate.
I went online. Just shows 4 versions. Taco, chicken/southwestern, pepperoni & 5 cheese but I think I read they allow up to 3 toppings of your choice too. More for extra. Mt stores dont allow online ordering so I couldnt see any more.
Its a 9 inch pan pizza.
Im not sure its going to really harm pie 5 or the delivery joints. But if just 15-20% of Chili's customers choose pizza, it would REALLY help their margins.