I read the call transcript. Sounds to me like he is being careful with expectations so they dont disappoint again.
I think they have a shot at having a really nice year.
Remember the article on their website...Rocky Ventures into Emerging New Categories May 15, 2013
What one word best describes you ? Sharp: Optimistic. for the country, the economy and for Rocky Brands.
This stock could really take off with favorable weather. And without it, we should still go higher just not gangbusters.
A quick look at 4eurSole shows a price point of $144.99. Thats just way too high to get any market share.
Maybe they are much cheaper at retail, Maybe thats just list price and they dont want to compete with their retailers ?
Even based on full retail, $145 is ludicrous for the med shoes. Even if this is peak and prices drop it doesn't sound very good as well as being late and only available at 150 locations. With the drop of their military business you will soon hear more about more low margin private label because they cant sell more high margin Rocky.
The web names for direct sales might offer good prospects at high margins in western and Rocky, however.