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If the numbers are not important, then what is?How do you assess how well the company and the concept is doing?GCFB's numbers look lukewarm to me. It could mean there is alot of upside to come. But for now they are not giving me great confidence.i agree there is plenty of room for a GCFB and a BJRI. It is not an either or situation. But they are good companies to compare to eachother, and so far BJRI seems to have the much better operation.