Most brokers are not allowing short selling on this.
Personally, I would short at least 1000 shares. This is already valued more than CBOU, which has national presence, 540 stores, distribution for K-Cups at all major grocery chains (including Target, etc), and at least a dozen different types of coffee. For a small, but growing coffee chain, CBOU gets over 300,000 check ins at its stores per day.
JAMN hasnt done anything yet. They sold out, what, 10 or 20 bags on Amazon? Only shareholders bought it. No brand recognition. No distribution. No stores. No customers, honestly.
People need to face the facts that this is a scam, just like CSHD was.
I was going to short 1k shares because I'm off work today and thought it would be a money maker. This would be a short sellers dream if it were possible. Oh, well. I can't wait to hear the bag-holders crying in a few days. You can already tell they are getting scared. The pumpers probably sold right before they stopped advertising.