Why not. You view of their financials is only a partial look and if all you care about is earnings after operations costs are removed from revenues you are sadly mistaken what they are trying to do. Most peope look at the full set of data and granted they are not in the black - but who can fault a compnay building a brand from starting in the red? If you ever owned a business or start up you woudl understand this. At any rate, there aer many more things that could be said on this and are well documented stories but i doubt it is worth the iime here. Either sit back and enjoy or look at other stock so you too can make some money. otherwise, people will think that you are immature and have a boring and insignificant life. We do not want others to come wawy with that perception of you - do we? Cheers and tomorrow morning do your self a favor and "Rise and Grind"