"Well, let’s talk about the numbers. Let’s start with revenues first off, Stuart. For the year ending January 31st, we generated sales of $1,819,559, so you compare that to the previous year of $402,698, that was a 351 percent increase. As far as our net loss, we had a net loss of $4,017,953 as compared to $2,466,039 from the year prior. If you look at the losses, included in that were non-cash payments of common stock totaling a little over $2,000,000.
Now, this number is gonna go down in 2013, as we've restructured our option package and the way we do share issuance. By the end of 2013, we expect that stock compensation, the expenses to be less than $2,000,000.
One of the bright spots as far as numbers was that our selling and marketing as well as our general and administrative expenses, or the SG&A, remained almost identical to the previous year. Despite increasing sales by 351 percent, we managed a steady SG&A. We believe that we can do that through the rest of this year, also."
"We've talked about our relationship with AVT. Now, they've got machines into the market. At last count, we were at about 70 machines, but at NAMA, they unveiled their Android powered touch screen machines. That’s really gonna give us some momentum. People are very excited about this. One analyst put the revenues to Marley Coffee at around $2,000,000 as the potential, but if you look at that again, it’s a little bit of a long sales cycle, so I don't think we're really gonna see a big impact until Q3, Q4, but I think the most impact for that business channel will be in 2014."
"One analyst put the revenues to Marley Coffee at around $2,000,000 as the potential, but if you look at that again, it’s a little bit of a long sales cycle, so I don't think we're really gonna see a big impact until Q3, Q4, but I think the most impact for that business channel will be in 2014."
Anyone can just make up numbers. Toevs said that the Q3 numbers were down because they didn't have the RealCups in the market. Q4 had RealCups and revenue went down by 25%.
Remember the Bike Cafe? The Bike Cafe was launched on April 25th By Sept 28 they had exactly 4 Bike Cafes on the road.
and more of Toevs comments on May 15th: (this is gonna be huggggggge!)
"If you look at Real Cups, they're really on the leading edge. This is just such a fantastic delivery system. They really signed on Tim Horton’s. Peet’s is offering their coffee in a Real Cup. We were the first brand to jump on that technology, and we feel that really validates our choice that so many other premium brands are also choosing the Real Cup technology.
If you look at Real Cups right now, it’s still in its infancy, but of the brands that are involved, we're right now the best selling brand."