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Valassis Communications Inc. Message Board

  • dennisys_04 dennisys_04 Mar 5, 2013 11:54 AM Flag

    My Product

    Is it slick? I don't need slick. I need tires for my car. Do I want to go somewhere that advertises a quiet tire but does not have product? No.The ad I am reading tells me they have quiet tires. The tires are installed free, including balancing, and come with several other benefits such as free rotations.

    So are you producing ads for companies that want slick, that do not have product, and are generally self serving money grabbers? Don't do it. Align yourselves with products people want - top sellers. Be selective about the companies you serve. There are smaller (non-national) companies that do a really good job at what they do. Support them.

    You know advertising works, but advertising budgets are tight. You can still have a selection process. Make your selection process work for you. Do you want to sell ads to anyone who will buy them? Don't. Take some of your money to buy into quality: quality companies and quality products. Produce the best ads you can for them, and see that they get the best you have of your services. Cadillac vs. Lincoln: What a waste of talent, money, and energy. Make it so the average Joe can buy a Cadillac - genius. You have the marketing and analytic tools that most good companies need. Show them what you are made of - give them a hand up.

    Most large companies I see are attaching a bank to their name - don't. The banks are not helping in the long term and everyone knows it. Good investments are the backbone of a strong company. Do your homework. Ltr.

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    • Hey dennisys_04,

      Where have you been? I miss you and clickonsavings (who has not posted since Apr 25, 2011). Management at VCI has been getting a free ride recently.

      Sentiment: Hold

      • 1 Reply to its_not_junk_mail
      • Soakin up the sun in Houston.

        If the institutional investors are not spanking them really hard, then they must be doing something right. On the other hand, when I peruse the Sunday paper Red Plum looks pathetic. So things could be better. This week I heard the President say he was willing to sacrifice some medicare and social security benefits, and North Korea say it was ready to launch a preemptive (Did we say we were going to nuke them? So why use the word preemptive?) nuclear strike on the U.S. if the UN didn't back off. So I thought it was time to add some sanity to the world.

        Thanks. It's nice to be missed.

 

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