This is old news, but let's revisit: From the September 10,2012 article in Automotive Engineering International on-line addition. Honda has announced a new catalytic solution that was developed between the company and a supplier (cdti). Honda states that it will use 50% less Rhodium in each an every converter. "The automaker plans to adapt the catalyst technology across all of its lines".
This is the first year Woodfrog. Let me assure your that this new CDTI technology is revolutionary/disruptive. Each OEM in the auto industry is now looking at the potential cost savings for the gasoline side of the business. Which as we both know is huge worldwide. Think of it like a chip or a new electronic component. The first year, the first OEM to qualify the technology actually within a vehicle (Honda), and then once road tested, other OEM's flock to the party as the saving would be tens of millions per year for the big operators.
Honda is a long and trusted partner. I would love to see CDTI management sell the company to them, or, partner with them to market the technology world wide.
Could happen. This is a disruptive technology in the first inning of a 9 inning game...........