You go to Best Buy, I count Sattelite antennas on cars every night on the freeway . . .that is the advantage of small investors, we are "ON THE GROUND" with these things - just like Netflix - all of my friends started using the service, so I knew that stock would fly. . . BTW - I counted 5 BMW's with SIRI last night on way home - a year ago, I went for a week without seeing one!