sends a "glaring message to management", "get-with-it", and start the Sirius blitz! I'm long and I'm strong, but given where we are PPS-wise, we can't afford to not bring-out our "biggest guns", and that's the MEDIA BLITZ! It's a "very competative market" out there, with the War, and the "uncertain economy"...and it's going to take a lot of "creative mojo" to get-this-dog UP! Advertise, Advertise, and Advertise some more, and keep advertising, and advertising, and advertising...so much so that the question becomes, "who hasn't heard of the Dog"! After-all, we've raised quite a lot of funds these past years, and what good is all the "infrastructure building" if we don't now "go out and actively and aggessively sell Sirius to the American public!