That is how much they are willing to go out on a limb for their investments.Can anyone predict where they will be in six more years...NO, In any case, the story realizes SIRI's pace in CONTINUING TO ADD SUBS. Even at 33%, SIRI would have gained over 6,750,000 subscribers by 2010. How convenient of Forbes to leave out SIRI's partnership with R/S and SIRI,s superior sports alliances. Once Ford rolls out the factory intalls, IMO the R/S and the sports deals will be the mitigating factors that bring SIRI well into reach of xm's sub count. So if I may venture a prediction of my own, I would put it closer to a 60/40 split (SIRI 40) by 2007.
In 97 they said the same thing about Dish Network. They started 3 years after directv and thet would never catch up, nobody would subscribe to them, they will go under, I heard it all. Now they are getting close to passing Directv.