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Sirius XM Holdings Inc. Message Board

  • vickersviscount vickersviscount Aug 23, 2004 4:54 PM Flag

    Take rate higher on BMWs than Toyota

    XM may have more potential cars under agreements, but SIRI has the high-end - BMW, MB, Audi, etc. . .high end car buyers like their toys. . .people who buy inexpensive cars are less likely to subscribe to pay-radio. . .I see almost every new BMW and MB in my area (nor Calif) with a SIRI dish. . .don't see that on Toyotas!

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