In Howard Stern's book, Howard says Imus called Robin the 'n' word. There's just no way Mel will upset his cash cow Howie by signing Imus. Besides, Sirius will absorb Imus refugees and make them Stern converts. 15 million morning commuters will go through withdrawal without their morning fix. Many of these terrestrial listeners abandoned Howard because he left free radio. Millions of Stern fans decided to just settle for Imus because of convenience and cost. The "Imus Effect" won't really set in for another couple months, after Imus refugees suffer without a morning DJ to wake up to and get them psychologically prepared for the workday. Eventually, they will relent and return to Howard. Terrestrial radio just lost their cash cow which means Howard Stern is about to reunite with his most stubborn fans. Be patient. The PPS jump today is attributable to the long-term "Imus effect" and not the immediate rumor of Imus coming to satellite. When it becomes clear that Imus will not come to Sirius, the PPS will sell off some. Don't feel discouraged when that happens. Stay focused on the bigger picture. If we tap into a pool of Imus refugees, we can add 1-2 million additional subscriptions which sends us past XM for 2007.
I think it will simply boil down to money. Imus's ratings would no doubt jump after the media coverage if he had not been fired. None of the people offended listened to him to begin with, I dare say. However, normal people that understood the joke and got a laugh out of it will want to hear his show.
I think siri will give this some time to blow over and then hire him. They have little to lose and money to make.
I am noticing a trend that may end up being very profitable for sat radio. Free speech is being attacked and successful people fired over sillyness on the airwaves. This movement will gain steam and more people will likely look elsewhere for honest/working-class entertainment.
I'll buy that theory but I still think Sirius can add a healthy portion of Imus listeners without hiring Imus.
Howard Stern is about to attract a giant market of listeners (15 million?) because he provides the morning talk that they will lose now that Imus is gone from the scene.
I believe Sirius will add Imus refugees by default. I think the money saved from not hiring Imus (+ the added subs acquired by waiting out his market) will offset the potential gains made by signing him to a contract.
Calm down. I am telling you that Sirius can add 2 million subs without hiring Imus. It might take a couple months but eventually Imus refugees will turn to Stern for their morning talk. What other choices will they have on terrestrial? There will be a vaccum there. Mel doesn't have to court Imus refugees by hiring Imus. He just has to wait for them to embrace Stern. Keep in mind, many of Imus current listener base is comprised of the cheaper Stern fans who settled for free Imus rather than paying for Stern when he came to Sirius.