Sirius XM Radio Inc : Nissan North America Partners with SiriusXM for Telematics Services
09/24/2012 | 10:05am US/Eastern
NEW YORK and FRANKLIN, Tenn., Sept. 24, 2012 /PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) and Nissan North America today announced that Nissan selected SiriusXM as the exclusive provider of a comprehensive suite of premium telematics services for Nissan branded vehicles.
"Nissan aims to provide more than just innovations in driving performance, fuel efficiency and safety," said Trisha Jung, Director, Nissan Connected Services. "Being the first car company to launch these telematics services allows us to further enhance the whole customer driving experience by providing the finest audio entertainment and data services that meet the growing expectations of the connected driver. After working with SiriusXM for more than a decade, we are excited about bringing world-class telematics services to our customers."
Several of SiriusXM's offerings are firsts for the Nissan brand, including 24/7 emergency support for accidents, stolen vehicle tracking and roadside assistance. Customers will also enjoy the simplicity of a consolidated bill for their audio entertainment and a central site to manage subscriptions.
"Offering telematics services is a logical next step for SiriusXM, building on our advanced in-vehicle technological capabilities, subscriber management expertise, and proven experience providing national service to drivers," said Mel Karmazin, Chief Executive Officer, SiriusXM. "SiriusXM is the leader in subscription services to the car and our remarkable and sustained growth has been driven by our ability to deliver unparalleled audio entertainment and services to vehicles. Our critically acclaimed satellite radio service, now coupled with dynamic and full service telematics, offers the support that drivers want and need on the road and strengthens our relationship with Nissan."
Looking ahead, SiriusXM has the ability to combine satellite and cellular networks to expand coverage beyond traditional cellular-based telematics services. This blend would also create the potential for personalized services and next-generation audio offerings that could unlock SiriusXM's vast catalog of entertainment assets.