Good news out. SiriusXM’s Personalized Radio “MyControl” now in Beta
SiriusXM’s Personalized Radio “MyControl” now in Beta
Comments (3)January 15, 2013 (8:22 pm) Spencer
A little birdie out at CES says that SiriusXM was quietly showing its version of personalized radio called MyControl. Watch out Pandora, SiriusXM is getting ready to step into your turf. While details are still fuzzy, rumor has it that MyControl will allow listeners to better control their audio experience by letting users make more narrow musical taste selections and perhaps even limit DJ chatter and station bumpers.
MyControl will be a definite value added service to existing subscribers and could be the start of a service that carries a reach of its own with consumers. The service does stop short of full customization offered by the likes of Spotify and Slacker, but does give users much more control over their listening experience than they currently have. It will be interesting to see if the new SiriusXM, under Liberty Media control, embraces the Internet side of the business as more than a value added proposition.
MyControl was supposed to launch in Q4. That launch was delayed for unknown reasons, but could include a desire to make the product more robust. I expect to see MyControl available to consumers sometime in Q1 of 2013. The product is in a beta testing phase now.