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Sirius XM Holdings Inc. Message Board

  • weekendcommander weekendcommander Aug 6, 2014 1:09 PM Flag

    Used Cars To Bear Fruit

     

    Jim Meyer
    ...used car efforts continue to bear fruit and represent a significant growth opportunity...another distribution channel to reach owners of Sirius XM enabled vehicles...this segment will contribute about 2 million additions to our self-pay base this year with growing numbers in years to come.

    ...enabled vehicle population on the road now totals about 65 million. This means SiriusXM Radios are now installed in 27% of the cars on the road today. And over time, this will climb toward our new car penetration rate of 70%.

    ...65 million enabled vehicles today becomes about 120 million in five years and about 150 million in 10 years. We are extremely confident in attaining this enabled vehicle growth because every day, we work with the OEMs on their long range plans.

    David Frear
    I talked about the trial starts in my remarks, 2.8 million new car trial starts in the quarter and 1.2 million or almost 1.2 million used car trial starts. And so, you kind of look at that and at a roughly 4 million trial starts in the quarter that we’re looking at 30% of them being in the sort of the used car market. But the interesting thing is, is the length of growth that we’re going to find in this that eventually those subsequent owner or used car trial starts are going to exceed the new car trial starts.

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