The number of people who die per day from flu is substantially less than those who die in auto accidents. And we don't stop driving to-where ever.
But a well publicized scare will put people off for at least sometime. The effect would be broad so really it doesn't speak to fundamentals.
The real question as I see it is valuation for what BWLD is and does. It's TOO rich, and will eventually be brought in line with more broadly accepted ranges of value within it's sector.
We have seen some sobering vis-a-vie profit taking after earnings. I think this stock has had it's 15 mins of fame and will now vassalate on it's fundamentals, and that should prove to bring this stock lower. My puts have down well and I expect to be out and gone today or Monday.