the "story" being spoon fed to the masses is the economy has bottomed (it is not getting worse) therefore get ahead of the recovery now and ride the new bull market up. or some variation of that garbage via green poops, etc.
the market is up 45% from its march 6 low.
bwld is up even more.
but bwld's internal metrics to measure the true health of where its business is headed are not bottoming, but worsening. profit margin erosion, sss falling off a cliff and unit expansion growth rates declinging.
what that means is the stock price has peaked and i believe it is now in the penalty ox, held hostage to consumer economic data, which are not forecasted to improve, even by the most optimistic sally-like pom pom waivers.
iow, bwld has lost its momentum and is a very dangerous stock to hold given the underlying operational trends, stock price action, and lack of support from the speculating crowds.