Actually- I think BWLD may have created its own category. Casual entertainment dining: A recent study showed that core BWLD customers tend to stay 20-30 minutes longer than other fast casual restaurants because of the gaming options. selling more beer, chicken and shareables.
"Most americans are gravitating toward healthier diets" based upon obesity rates, rise in diabetes and continued sales increases in fast food, you would be incorrect in the term "most". Do research and be dispassionate when investing