Nobody knows how bad things really were back in 08/09. Where I work is a company that is over 110 years old and our management said it was NOTHING like we had ever experienced, EVER! Our sales fell 47% in two months! Even the great depression did not lead to that much of a loss of sales, and the depression took several quarters for us to lose the sales that we did. We had multimillion dollar accounts that were buying nothing from us for 6-7 months. The flip side is we lost a lot of competition because they did not have the cash flows to survive.