The Latest Field Notes On The Macau And Singapore Gaming Markets Mamta Badkar | May 31, 2011, 4:41 PM
Macau and Singapore's visits and revenue trends are expected to grow for some time. The biggest concerns are uncertainties over the timing of projects in the Cotai strip, and the success of junket operations in Singapore. But the companies slated to do well are the ones that can better manage the cultural dynamics of the markets in which they operate, according to Jefferies. Here's how Macau shapes up: • Galaxy's new property in Cotai has had a strong start but limited impact on competitors like Las Vegas Sands and Melco Crown. The resort is unique and is considered an additive to the Cotai strip. Bally Technologies, a casino games manufacturer, that supports the Galaxy property is expected to have 'meaningful benefits' to the property. • Operators have become optimistic about developments in the Cotai Strip but government decision on additional labor and tables will have an impact on the properties. The fact that MGM, Melco, Wynn and SJM Holdings have all indicated interest and reported progress indicates that there may be a change in the government's stance. • The peninsula continues to be the core-gambler's market. Operators are looking to invest in their VIP segment because research suggests that VIP customers aren't loyal to a brand but respond to overall experience. They are also looking to generate a larger number of mass market customers. • Junkets like Asia Entertainment & Resources are confident about revenue trends in the short and long term. To sustain these however companies need to improve the level of their amenities and privacy in their VIP rooms, Las Vegas Sands' VIP rooms have fared poorer than its competitors. • Chinese VIP and mass market segments both have room to grow. Revenue growth hinges on the number of visits, GDP growth and higher disposable income, foreign exchange rates, and length of stay based on capacity and new attractions. Macau is expected to see 70 million visitors up from the current 25 - 30 million. • Jefferies has upwardly revised casino revenue growth to 9.1% from 5% across the LVS’ three properties, MGM's year-over-year growth projections are being revised up to 60.3% compared to 39.5% projection, while WYNN's Macau operations are expected to go up to 18.4%. Singapore's casinos are doing well because of their distinct strategies: • Genting Resorts World Sentosa and Las Vegas Marina Bay Sands have distinct strategies. The former has a distinct Asian gaming experience and relies heavily on its theme park, maritime aquarium and museum, and retail. It is aimed at the resort-oriented customer looking for gaming and lifestyle experiences. • Marina Bay Sands draws most of its profits from casinos and is looking to let its gaming market evolve as Singapore's tourism industry grows. • With increased investments in infrastructure the market is expected to grow and both Resorts World and Marina Bay Sands are expected to generate strong returns.
Finally a little respect ... AERL looks to become industry leader and go to player for new VIP rooms. That's the bet here!
• Junkets like Asia Entertainment & Resources are confident about revenue trends in the short and long term. To sustain these however companies need to improve the level of their amenities and privacy in their VIP rooms, Las Vegas Sands' VIP rooms have fared poorer than its competitors. (ie. AERL)