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Originally Posted By: rsanonymous
Date: 08/02/02 09:21 am
So tell us...How did you get to see this "intitial version"?
Quite simple, really; a freind, who happens to be a multi-store RS Independent Dealer, "somehow" obtained a copy of the disk at the recent National Dealer Meeting. I have no reason to doubt the authenticity of this copy, nor to question the comments of my freind ... I am just relaying what I have seen and heard. My freind is somewhat dismayed at the implications of this move, and I share that concern.
Dealers always have had a headstart over company stores in RSH news.
"Quite simple, really; a freind, who happens to be a multi-store RS Independent Dealer, "somehow" obtained a copy of the disk at the recent National Dealer Meeting. I have no reason to doubt the authenticity of this copy, nor to question the comments of my freind ... I am just relaying what I have seen and heard. My freind is somewhat dismayed at the implications of this move, and I share that concern."
does the deer have a little doe???
ya five bucks
nuk nuk nuk
typical banter at a towers board room
remember friends don't let friends shopt at radio shack
Why do you share his concern? The catalog, in the past few years, has been nothing but a parts reference (which will be available in the store). It seems to me that you are friends with one of those dealers who are permanently negative about anything RSH does (I have known a few if them over the years).
rsanonymous, my freind is not "permanently negative about anything RSH does"; he owns or partners RS dealerships (coupled with other retail businesses) in 3 rural towns. He IS quite negative about a number of issues which have arisen in the past couple years, and is beginning to question the value of maintaining his very long, and heretofore mutually satisfactory, relationship with RS. I share his concern as the catalog has been a major asset for the dealer stores, particularly those in remote, rural areas. The small operator can't stock everything, but could in the past hand out catalogs to the interested paries, who could be counted on to find a thing or two they didn't know they couldn't live without untill they started browsing the lastest RS Catalog in the comfort of their own surroundings. That publication was a fixture in the workshops and bathrooms of Rural America. Now, "The Disk" ... and there apparently will be no consumer version. If a prospect wishes to read about a particular product, the dealer has to print out the item in question, and that prospect will never see the whizbang thingamabob he would have bought had he only known it existed. Sure, there will still be www.adioshack.com, but A) It is poorly designed, hard to navigate, and often quite frustrating to try to use, and B) Not everyone has Internet Access. I see this as just one more nail in the coffin being built by The Short-sighted, near-term-gain-or-savings philosophy of The Tower Twits. As I have mentioned many times before, I feel sorry for those who depend on this stock as an investment, and for those who depend on this firm for employment. Personally, I've been fairly pleased with RS's performance so far this year; apart from that one spike back in the spring, I've done rather well with my short positions, and I see no reason for any major change in the trend. I'll continue to bet against RS for the time being, thank you.
I also share Timbers concern.
People are resistant to change, and please do not forget our customers are people to.
Do you realize the value of that "parts reference?"
Are we not the company that brags we "demystify technology" for the average joe?
Why then, restrict our sales tool to be accesed only by those that are computer savy. This is not 100 % of the population, thankfully, since we do still market entry level computers.
The catalog if used effectively is an incredible sales tool, that continues to sell outside the store, a showcase for the variety we offer. It has also proven a wonderful training tool for new hires, and a timesaver for the customer who wants the "adapter thing, you know the adapter." These are customers that would wander for hours looking over pegboard and never find it, not because they are not offered help, but because they know what they are looking for, just not the terminology for it, and fear sounding stupid. But with the aid of the catalog can at least get to the right church, then be led to the correct pew by the staff.
I do not believe the concerns presented are anti shack, or corp vs franchise store material. How did that become part of the debate? If anything, it shows the desire for ease of information for/to the customer is universal.
I do know those cases of catalogs were not free to the franchise side, and neither was the shipping on them. Yet they ordered them, how do you argue the lack of catalog value considering that?
Customers are quite demanding, thier time is valuable. We should not make it hard for them to purchase from us.
Granger offers a cd version, and a printed version - for a fee. This may have been the smarter tansitional approach. We should focus on ease, and if print is preferred, there should be an avenue to fullfill the request.
Personally, I find it much faster to flip printed pages and locate the what I am looking for than navigating web sites or cd references. My eye can still scan faster than pages load. Don't think I am alone. I have held these concerns since first catching wind of this rumor.
No negitivity intended, just some common average joe two cents worth.