when I short a stock, always leave enough on the table where you can short again a second time if stock goes against you, "averaging up" if you please, especially if it is against all reasonable valuation. This stock is worth 22 bucks tops on a fundamental basis.
This has gone well for me with stocks such as GM, KBH, F, and TOL, all stocks that kept rising after my original short, but eventually came back to Earth. My current order is to short more RSH at 32.45 if it gets that high. If it approaches that with still high momentum, I can easily change the order a bit higher with the click of a keyboard. Very little chance of this company staying at these frothy levels, unless someone is crazy enough to take this garbage co. private. I will admit that it could happen, no matter how little sense it makes.