I don't know who the moron is, but I disagree with you. If they cut the dividend, then I say, "Invest the money in the business. Upgrade the stores, spend money on employee training (which includes management training), pay the employees better to get better employees, invest in some first-rate advertising, etc." In other words, think LONG TERM.
wtb, They are investing money in the busines as well as a new top flight Ad company, but they could certainly increase that ammount! Also there is enough cash on hand to restart the $200,000,000 buyback and invest more in the busines! Given the 1000 store roll out in S.E.Asia over the next 10o years I would say that they are definately looking to improve the business over the long term!!!